Anti-Spam Policy
(Last updated June 20, 2006)

Building Offspring Self Esteem is committed to permission-based email marketing practices, and as a result has established this no-tolerance Anti-Spam Policy. Building Offspring Self Esteem will occasionally update this Anti-Spam Policy. When it does, Building Offspring Self Esteem will also revise the “last update” date at the top of this Anti-Spam Policy.

1. What is Spam?

Spam is commercial email or unsolicited bulk email, including “junk mail”, which has not been requested by the recipient. It is intrusive and often irrelevant or offensive, and it wastes valuable resources. Spam messages are the opposite of permission-based email, which are normally anticipated, personal, relevant and/or associated with a pre-existing business or personal relationship. Inappropriate newsgroup activities, consisting of excessive posting of the same materials to several newsgroups, are also deemed to be spam.

2. Preventing Spam

Customers of Building Offspring Self Esteem products and services have agreed during their registration process, upon accepting the Terms of Use (if applicable), to comply with this Anti-Spam Policy. Specifically, each customer agrees not to use the Building Offspring Self Esteem products or services to send unsolicited email or bulk email, whether or not for commercial purposes. Building Offspring Self Esteem reserves the right to determine in its sole discretion what constitutes actionable spam, as well as what measures are necessary in response to such spam activities.

3. How Building Offspring Self Esteem Helps You to Avoid Spamming

Building Offspring Self Esteem has developed its Internet marketing tools to incorporate a strict permission-based philosophy. This anti-spam philosophy is implemented through the following:

• Unsubscription – Each email created using Building Offspring Self Esteem products contains an “unsubscribe link”. If your web site visitors use the link to request that they be unsubscribed, your subscriber lists will automatically be adjusted to eliminate the prospect of sending unwanted email to such persons. Additionally, each person on your subscriber list has the option of unsubscribing through a web-based method provided on the Building Offspring Self Esteem web site. Customers of Building Offspring Self Esteem who try to remove the unsubscribe link will be warned that they are doing so, and if they persist in having the link removed or deactivated in any way, then Building Offspring Self Esteem will have the right to terminate their account.
  
  
• Purchased Mailing Lists - Mass mailings to purchased email lists are not allowed. Building Offspring Self Esteem only allows opt-in mailing lists. Purchased or inherited lists are by definition not opt-in. Similarly, you cannot use an email list relating to particular subject matter, and then use it for an unrelated topic.

4. Laws Restricting Spam

Spam laws vary from state to state, and from country to country. This Building Offspring Self Esteem Anti-Spam Policy has been developed to conform to the highest commercially reasonable standards. As a result, and without limiting the general prohibitions against all spam activities, the following are expressly prohibited:

• Use of false headers, or other false information, to identify the point of origin or the transmission path of the email, or to hide the true origin of the email sender,
  
  
• Unauthorized use of a third party’s internet domain name without the permission of such third party, to make it appear that the third party was the point of origin of the email,
  
  
• Use of any false or misleading information in the subject line of the email, and
  
  
• Assisting any person in using the products or services of Building Offspring Self Esteem for any of these previously mentioned activities.

5. Questions to Ask Yourself

To help in establishing whether you are participating in activities constituting spam, ask yourself the following questions:

• Are you sending email to non-specific addresses, such as info@domain.com or sales@domain.com?
  
  
• Have you deliberately falsified your transmission path information or originating address?
  
  
• Are you sending email to mailing lists or distribution lists, which then send indirectly to various other email addresses?
  
  
• Have you imported for use a purchased list of any type?
  
  
• Are you continuing to mail to anyone who has asked to be deleted from your mailing list?
  
  
• Does your email not provide a fully functioning link to unsubscribe?
  
  
• Does you email subject line contain false or misleading information?
  
  
• Have you used a third party’s email address or domain name without the party’s consent?

If you answer yes to any of these questions, you are likely involved in spam activities, and should contact Building Offspring Self Esteem customer support service at info@building-offspring-self-esteem.com.

6. Measures to Enforce the Anti-Spam Policy

Any Building Offspring Self Esteem customer found to be using Building Offspring Self Esteem products or services for spamming purposes may, at Building Offspring Self Esteem’s discretion, be immediately cut off from use of all Building Offspring Self Esteem products and services and/or fined US $1,000 per occurrence, with no refund of fees that have been paid.

Building Offspring Self Esteem warns all of its customers when signing up that if they participate in spamming activities they will be subject to the loss of Building Offspring Self Esteem services, fines and possible legal action.

Building Offspring Self Esteem has the right to actively review its customers’ subscriber lists and email for suspiciously large broadcasts. If Building Offspring Self Esteem finds any customers to be spamming, it will issue a warning, and if the activities are serious enough, Building Offspring Self Esteem will take action immediately. If Building Offspring Self Esteem has any reason to believe that the customer, despite warning being given, threatens to or is continuing to send spam, then Building Offspring Self Esteem may take action immediately, including disabling the customer’s account and/or reporting the customer and the incident to the proper authorities.

Building Offspring Self Esteem does not attempt to censor any content, nor to curtail the business of its customers. However, spam activities do not fall within uses authorized by Building Offspring Self Esteem, and will not be tolerated.

7. Reporting Spam

If you believe that you have received spam from or through Building Offspring Self Esteem’s facilities, please send a complaint from your email account along with the unsolicited email, with completed header, to info@building-offspring-self-esteem.com. Please provide any other information that you believe may help us in our investigation. Building Offspring Self Esteem does not investigate or take any action based on “anonymous” spam complaints.

8. False Spam Complaints

Building Offspring Self Esteem supports the efforts of various organizations working to responsibly eliminate spam activities. However, if an individual has opted-in to receive email from a customer of Building Offspring Self Esteem, and then falsely or maliciously files a spam complaint against Building Offspring Self Esteem or its customers, Building Offspring Self Esteem will cooperate fully with the appropriate agencies to ban the complainant from use of anti-spam software and the Internet community.